Four UX mistakes you don't know you're making
Free 90-Minute Training
This training is for UXers of all levels — entry to director.
If you are new to Object-Oriented UX, there's a 99% chance what you learn here will be completely new. Yes, even if you are an industry vet. These four mistakes are so forehead-smacking, but also so common and so easy to make. I do, all the time, if I'm not being intentional and staying vigilant.

During this session, I'll expose them without mercy and we will look at examples from Netflix, Meetup, and in my own work at CNN.
Hi, I'm Sophia
I'm a UX designer, UX coach, and I consider myself the chief evangelist of Object-Oriented UX. I teach my OOUX methodologies at conferences around the world, within companies, and through my online OOUX programs. 

I have brought the complexity-untangling magic of OOUX to companies such as Facebook, Mastercard, Macy’s, Credit Karma, Hubspot, Intercom, Delta Airlines, Adobe, and many more. Teaching and practicing OOUX is my very favorite thing in the whole world and I can't WAIT to share this way of thinking with you.
My goal is to spread the life-changing magic of OOUX
It's helped me so much in my work: making me more confident in tackling complexity, helping me collaborate with my stakeholders and developers, and giving me great tools for facilitation. And the more I share it, the more I see it help other UXers, too. With OOUX, worklife gets more effective and honestly, a ton more fun and even meaningful. I know that sounds kind of crazy but — with less headaches around miscommunication, rework, and death-by-1000-UI-tweaks — it's true. 
In this training, we will focus on four quick wins—four ways that getting intentional about the objects in your digital system can make you better at your UX job. These are the most quickly-actionable tips I've got. They'll get OOUX working for you quickly...and I'm betting that they'll get you excited to learn more. Yup, I'm sharing the entry drug into OOUX. 

You'll learn to avoid:
You'll learn why they're so bad, how to recognize them, and four new UX principles to avoid them in your own designs. 
Law of Objects
Law of Relationships
Law of CTAs
Law of Attributes
These four laws lead straight to the ORCA process and four critical questions you should be answering before designing a single screen. 

Small correction — you shouldn't be answering these questions — you should be finding these answers through facilitating workshops with your team and digging for answers in the user research. 

The ORCA process gives you a framework for just that. 

And this training will get you kick-started. You'll immediately be able to apply these simple heuristics to your own designs or the designs you're reviewing. So find a 90-minutes on your calendar (a long lunch?) and let's get you scheduled.